If you do operate an enterprise online, you know that one of the things many people obsess about is keyword rankings in the search engines. Since it is virtually impossible to be noticed without being visible in the search engines, a whole science has emerged with respect to getting sites ranked for certain keywords. For example, if your site is about movers, ideally you’ll want to rank number one in Google whenever someone’s searches include the word “mover” in context.
The problem is that there are only ten listings on the first page by default (you can change this to some greater number but the vast majority of people casually searching for stuff on the Internet do not) and there are oftentimes millions of search results. In addition, we all know that there are more than one keyword to which any one product relates. People might search for “movers” as well as “New York movers,” “NYC movers,” “New York moving companies,” and so on. In order to engage in proper monitoring of these long-tail keywords, you need the right tools to check your keyword rankings from time to time.
While there are a number of free tools available to help you check your site’s keyword rankings, I recently came across two tools from a company (Caphyon) that have become invaluable to me to help in both monitoring my website ranking as well as managing my link popularity (a necessary process to move up the rankings for virtually all your most important keywords).
Advanced Web Ranking
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